Check out this article on Approach Motiv…

Check out this article on Approach Motivation VS. Avoidance Motivation

“Approach motivation” and “avoidance motivation” are two motivation techniques which help better define motivation. They are very simple and help me see my reason for taking action in a more complete way. Approach motivation is simply taking action because you desire something ‘good’ to come into your life. Avoidance motivation is doing (or not doing) something to avoid what you think is ‘bad’.